City BrandingPromotes the identity of a city to different target groups using virtual tours while supports the local economy
City Branding is an application that promotes the identity of the city using virtual tours while connects the commons with local shops and services providers. The application allows Municipalities to focus on different target groups, which are associated with various aspects of city’s identity (history, culture, economic environment, etc.) by supporting the differentiation of the commons according to the target group in which the visitor belongs.
- Technologies: PHP, MySQL
- Category: Innovation Economy
- Technology Supplier: URENIO Reseach
- Cities: Thessaloniki
Rich Multimedia Content
Each Point of Interest is presented using interactive maps, 360o panoramas, video and images.
Virtual Marketplace of Touristic Services
Local business can add their commercial brands and connect them to specific POIs
Multiple Classification Schemes
POIs and Brands can be classified using multiple categories (i.e. type, time period, etc.).
Create an immersive user experience
Tourists explore the city’s attractions in various ways and discover unique places to visit.
Supports Local Economy
Local business communities can offer services tailored to the tourists’ needs and expectations.
Supports the differentiation of the commons
Municipalities can focus on different target groups, which are associated with various aspects of city’s identity.
A City Branding Platform
City Authorities can create a vibrant digital space that will promote the city’s image to different target groups, which are associated with various aspects of city’s identity (history, culture, economic environment, etc.), as the platform supports the differentiation of the presented commons according to the target group in which the visitor belongs.
Moreover, the local business communities can offer services tailored to the tourists’ needs and expectations, as the platform allows services provisioning based on the public space of the city and in particular around the public commons of the city. These commons can be connected to local shops and services providers.
Easy to Use, Web-based Administration
A fully customizable system, regarding user rights, number and nature of POIs and brands’ categories, and localization settings, can be used both by the Municipality’s personnel as well as by the local business community in order to create and manage unlimited POIs and brands. In particular, the administration back-end allows users to:
- Create and manage Points Of Interest
- Add multimedia content (images and 360o panoramas)
- Create Categories and Classifications for POIs and Brands
- Create Multilingual Content